New Belgium Brewing Company, the third largest craft brewer in the US, has kicked off the Tour de Fat this year, beginning in Chicago. The Tour is in its 8th year and continues to make an impression with parades, entertainment, bicycle skill contests, and, of course, beer. The Tour began as a means […]
“Ice… cold… beer!”
It’s not just a pitch at Toronto Blue Jays games, it’s a tradition. For more that six years, Wayne McMahon would make his trademark pitch as he sold beer at baseball games at the Blue Jays’ Roger Centre.
McMahon was fired two weeks ago when he allegedly broke Aramark’s rules. Aramark claims […]
The Detroit Red Wings may have taken home the Stanley Cup but Anheuser-Busch Inc. was the real winner with the National Hockey League this year. The St. Louis based brewery renewed its contract with the NHL to have Bud Light remain the official beer of the NHL for the next three seasons. The […]
All the beer that’s fit to drink
Written by J. Christopher Erb [email], and Kelly Phillips Erb [email] for b5media.
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