Detroit Red Wings Not the Only Winners in Hockey: NHL re-ups with Anheuser Busch
The Detroit Red Wings may have taken home the Stanley Cup but Anheuser-Busch Inc. was the real winner with the National Hockey League this year. The St. Louis based brewery renewed its contract with the NHL to have Bud Light remain the official beer of the NHL for the next three seasons. The deal is rumored to be worth $75 million.
But then, you’re not surprised, right? Bud Light has been the NHL’s official beer since 1998. In addition, Bud Light sponsors 21 of the league’s 24 teams.
Maybe it’s the sponsorships (it can’t be the beer, right?) - Bud Light is the world’s best selling beer.
So here’s a fun poll - in the comments below, list your favorite NHL team and the beer that you think would make the best sponsor (and why).
(Image: Newscom)
Tags: anheuser busch, beer, National Hockey league, NHL
4 opinions for Detroit Red Wings Not the Only Winners in Hockey: NHL re-ups with Anheuser Busch
Jeanne
Jun 5, 2008 at 11:26 pm
Calgary Flames - “La Fin du Monde” (Quebec beer)
Mary Jo
Jun 5, 2008 at 11:30 pm
Stella Artois
Bob
Jun 6, 2008 at 10:02 am
Colorado Avalanche - New Belgium 2 Below
Kelly
Jun 6, 2008 at 9:19 pm
Philadelphia Flyers - I think Yards Philadelphia Pale Ale. It’s a Philly brew, yummy and fresh. You do a lot of up and down at a hockey game so you don’t want anything too heavy.
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