So, if you were interested in the recent post I did on Pabst blue ribbon, you may well be interested in this as well, although it’s rather long. It’s an interesting look into the dynamics of Pabst’s products and marketing today, which doesn’t necessarily paint the most rosy of pictures for the venerable brewer. In […]
For those who didn’t notice, the Pabst Blue Ribbon brand, long a mainstay of the lunchbox-toting working class, has made a comeback in the last few years, becoming the beer of choice for the anti-establishment wannabes in many urban settings. Trading on a sense of nostalgia and simplicity, they’ve managed to make a mediocre beer […]
Written by J. Christopher Erb [email] for b5media.
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